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Experiential events in multiple locations: How to make your budget go further
You want to create an experiential environment that visits a number of different locations. Some of them may have a different size footprint than others. So what should you take into consideration when...
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It’s all part of the same story: How to build social into your experiential...
We’ll wager that this isn’t the first time you’ve come across this subject. Certainly this year, maybe even this week. The huge rise of social platforms as communication media has presented brands with...
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Different discipline, different approach: How to brief an experiential agency
There’s much debate about what a good brief looks like. Some say the shorter and more ambiguous the better, encouraging true creativity and forcing agencies to really delve deep into the brand and the...
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When brands meet sports fans: How to create effective fan activation experiences
It’s been a spectacular summer of sport. We’ve had a tremendous Tour de France, a wonderful Wimbledon and a fascinating FIFA World Cup. Here in the UK we’ve also had Test cricket, boxing at Wembley...
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The Brazilian job: How to deliver brand events in Brazil
2015 is approaching fast. For us, it’s already shaping up to be an exciting year with plenty in the pipeline. Yet as next summer approaches, a twinge of sadness will begin to descend on a large section...
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